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May 12, 2017: Prince Edward County will receive more exposure to a global market  through a new partnership with CanadaStays. Details at http://prince-edward-county.com/canadastays/

New Features in this site

The prince-edward-county.com site (originally pec.on.ca) has been online since 1996.  Since that time the site has been continually upgraded to meet tourism trends and local needs.  Each major upgrade involves consultation with local businesses.

The site has been redesigned for 2017. We’ve taken the best of what we’ve learned in 21 years of proudly promoting The County, combined with the best-in-class from tourism websites worldwide …These are the most significant changes:

  • streamlined navigation
  • powerful search – easily find businesses & attractions by keyword, category and/or location
  • mapping to visually find places in a geospatial context
  • search filters in most categories ie. dog-friendly
  • special offers – for time-sensitive offerings, members can easily add and edit their offers
  • accommodation availability charts – a quick glance lets visitors know where there is availability
  • geo-locator on mobile devices – find businesses, happenings & special offers nearby
  • a more “local” experience that differentiates it from other destinations
  • enhanced business listings – larger images and more details
  • (in development) trip planner tools – visitors can add attractions, events and businesses to My Trip
  • (in development) visitor reviews

What is the distance for ‘Near Sandbanks’ location?

The location search “Near Sandbanks” includes properties that are within 15 minutes by car. This includes Cherry Valley, Bloomfield, West Lake CR 12, and East Lake area. If you in doubt about whether your property qualifies, check it on Google maps.

This search location was included because “Is it near Sandbanks?” is one of the most frequently asked questions from visitors.

Special Offer ideas

Special Offers don’t have to be discounts, and should be worded to attract a qualified customer. As well, coupons can help you to track your advertising.  Some ideas are below, let us know if you have other suggestions.

  • Retail: Receive 10% off of a purchase of $30 or more. Some restrictions apply.
  • Brewery:  Free Glass with the purchase of a beer flight.
  • Winery:  15% off purchase of any bottle of wine.  Redeem this coupon in person at the time of purchase for savings.
  • Pub:  $5 off any dinner with the purchase of a drink.
  • Accommodation:  Stay two nights and receive a 50% discount on the third night.  Not valid for group reservations. Not valid with any other discounts & during special events and weekends. Mention this offer at time of reservation.
  • Accommodation:  Free Welcome gift!  Mention this offer at time of reservation. Not valid for group reservations.
  • Outfitter:  10% off weekday Canoe, Kayak and Stand Up Paddleboard rentals. (Subject to availability. Reservations required. Not valid on holidays; closed Mondays. Minimum age 6 years.)  Management reserves the right to cancel due to weather conditions.
  • Activity: Buy 1 full xxx session; Get $2 off a 2nd full xxx session.  *Not valid with any other special/discount/offer.  1/group/visit.  Expires xxx.
  • Activity:  Purchase $20 worth of FUN, get an additional $10 free. One coupon per family.  Not valid on food, packages, or with other offers or discounts.  Expires xxx
  • Tours: Buy three tours and receive one FREE tour of equal or lesser value.   Restrictions: No cash value. Must redeem at time of purchase.  Not valid with any other discount offers.  Cannot be duplicated.  Expires xxx
  • Admission: Be part of the xxx event at the BOGO discount price!  Redeem this coupon in person at any ticket booth for savings.  Buy one ticket, get a second free.  Expires xxx
  • Admission: Save up to $6 off admission.  $1 off admission for up to six guests when visiting at the same time. Not valid in combination with any other offer or special promotion.  Expires xxx
  • Parking at events: $2 off parking at the xxx show.  Original Coupon valid only.  NO COPIES will be accepted. Expires xxx
  • Restaurant: $15 off purchase of $60 or more.  With this coupon.  One coupon per party, per table.  Excluding alcohol. Not valid on holidays, special menus, take-out or other offers.  Expires xxx
  • Restaurant:  20% off lunch Monday through Friday (Groups up to 4 ppl). Restrictions:  Cannot be combined with other discounts or coupons.  Expires xxx
  • Restaurant: Purchase a lunch or dinner and receive a second lunch or dinner at 50% off.
  • Restaurant: $5 off any dine-in purchase of $25 or more (excludes alcohol). Not valid with any other discounts.
  • Restaurant: $5 off any dine-in purchase of $25 or more between the hours of 4pm and 9pm. Not valid with any other discounts.  Expires xxx
  • Restaurant:  Free smoothie with the purchase of a wrap, sandwich or salad.  Redeem by presenting this coupon at time of purchase.
  • Restaurant:  Weekly specials.

weekly specials

 

Getaway Package ideas

Today’s travelers are seeking experiences and packages.  Packages don’t have to be complicated.  They can be as simple as offering discount vouchers from local shops and merchants that are handed to the visitor when they check in to their B&B, Inn or campground, or a romance package that includes a bottle of local wine and locally made cheese awaiting them in their room, a round of golf, tickets to a play or dinner at a local restaurant.

Here are some idea starters below.

Where to promote your Packages:

  • Getaway Packages:  A featured getaway page in the prince-edward-county.com site – packages are also featured on the Home Page & in the monthly newsletter.   Only $15/month (offer applicable only to Premium Listing subscribers.) Availability is limited.
  • Special Offers:  Special Offers on this site are free for members.  It’s a great way to increase your exposure.
  • Great Waterway:  Be sure to submit your packages free to The Great Waterway thegreatwaterway.com

Package Ideas:

Offer special rates or packages during low seasons and mid-weeks.  A sample mid-week package could be reduced rates, or additional value such as “Book 2 nights during mid-week, enjoy the 3rd night FREE.”

Themes: Consider creating a package around an event or holiday ie. Valentines. Each month the PEC newsletter features the main holiday/s or event/s for the month.  This is a great opportunity for you to jump on board with those themes.  Members receive a monthly email with updates about the upcoming newsletter theme etc.

Below are ideas to include with your theme package.

Wine & Culinary

food-wineHave a passion for exceptional food and drink?  Our enticing getaway packages offer the best of Prince Edward County’s bounty, with food and wine adventures for every taste and palette.  Share the secrets of acclaimed chefs and award winning wine makers as they work their magic using the freshest seasonal local ingredients to delight your senses and satisfy your inner epicurean oenophile.

Package Ideas:  Taste Trail guide & Wine tasting coupons.  Restaurant coupons.  Tickets for culinary and wine events.  Romantic getaway package that includes a bottle of local bubbly and chocolates.  Arrange a guided wine tasting tour. Add a gourmet picnic lunch to any package.  Arrange a cooking class. Include a package or book of local recipes.  The Garden County – brochures & maps to farm markets & local food producers. Create a package around a food or wine event such as Countylicious.

Arts and Culture

artHave a taste for theatre, art and music?  Prince Edward County is home to many accomplished artists and artisans and presents world class theatre and music festivals throughout The County in venues as varied as in a Loyalist barn and a Victorian opera house.   Experience County Culture your way – stay in a charming country inn, a luxurious B&B, a beachfront cottage or camping in our world famous sand dunes!  Build your own package to include gallery tours, music festivals, dinner and accommodation.

Package Ideas:  Brochures for Art Tours.   Arts Trail Guide. Tickets for music festivals and theatre. Live music at wineries and parks. Tickets for art shows and antique sales.   Create a package around an art & culture event.

Shopping & Girlfriend Getaways

shoppingEveryone loves to shop and Prince Edward County is a shopper’s paradise.  From delightful boutiques to farm stands found in all corners of the island, from  modern galleries to curios in the shed, you will find unique, often hand-crafted gifts and the most sought after designer labels and cheerful, welcoming retailers to help you with your purchase.

Package Ideas: Include maps, special discounts, accommodation and dining options.  Girls Getaway Weekends.   Antique shopping adventures (antique show tickets, antique shop map.)  Spas & wellness options.

Outdoor Adventures

sportsWhether your ideal outdoor adventure is kayaking down a tranquil river or flying a kite on our miles of sandy beach, hiking a challenging trail along a picturesque ridge, or enjoying the vista from a golf cart, the list of outdoor adventures is endless.  Customized outdoor packages can include cycling, fishing, birding, horseback riding and more.

Package Ideas:  Beach pass. Accommodation and meal options for couples and for families traveling with children.  Bird watching (birdbanding, spring birding festival, educational tours, guided tours.)  Parks, Trails & Picnic areas information. Resources for travelers with pets.  Arrange a guided nature tour.  Cycling – arrange a bicycle rental, provide cycling maps, provide cycling facilities, join Welcome Cyclists Network.  Watersports for the entire family.   A sailing or fishing charter.  Canoeing and kayaking info, rentals or a guided tour. Geocaching (real-world outdoor treasure-hunting game) – great activity for all ages. Youth activities (parks, teen programs, rock n roll music camp, hockey camp, guitar camp …)  Fun stuff for kids to do (mini-golf, splash parks, Bird House City, parks, activity pads …) Golf packages.  Cross-country skiing and winter activities – a packed lunch, maps & info. Create a package around an event such as the Walleye World Fishing Tournament, Dragon Boat Festival, The County Marathon.

History & Heritage

historyPrince Edward County is a mecca of naturally, historically and scientifically significant activities and festivities that include wildlife sanctuaries and wetlands, the world’s largest freshwater sand dunes, nature reserves, historic sites and monuments and designated heritage buildings. Follow the early career of Sir John A. MacDonald, tour an authentic Loyalist village home or learn about the rich marine heritage of Prince Edward County.

Package Ideas: Package options could include educational, recreational and just for fun options and are perfect for family getaways.  Walking tours, museums (including Ameliasburgh Historical Museum & Pioneer Village), Loyalist Parkway scenic route, genealogical research, The White Chapel or Mariners Marine Museum annual services, Murray Canal … Create a package around a history event such as Pioneer Days.


Do you have other suggestions or questions?  Contact Anne VanVlack 476.6732 [email protected]

 

Promote your Events

The Calendar of Upcoming Events is very popular, it’s a great way to increase your exposure.  The calendar is FREE for non-profit local organizations.  Premium Listing members can submit events to the calendar at no charge.

Event submission form is at /site/submit-an-event/, also found on the sidebar of the Calendar page.


The monthly Newsletter “What to do in {month}” reaches 16,000 +/-, via email broadcast and online.  The newsletter is broadcast on the 25th of each preceding month, the deadline for submission is the 20th of the preceding month.

Events are featured in the newsletter at no charge for non-profit local organizations.  Premium Listing members events may be featured in the newsletter, depending on the available space.  Due to space and time limitations, images are usually not included with individual events.

For guaranteed placement in the newsletter, see the Event Promotion Package.

About Availability Calendar

Fill up your vacancies – let visitors know that you have availability.

  • The availability chart is FREE for Premium Listing subscribers.
  • Visitors can scan quickly for all places with availability on their desired travel dates.
  • An availability chart will help to fill up your mid-weeks and slow periods, and will keep more visitors in The County.
  • Availability can be blocked in weekly periods.
  • prince-edward-county.com  reaches 425,000+ visitors yearly, resulting in 115+ thousand searches for accommodation.  Alexa.com ranks it as the most popular regional tourism site (based on traffic volume).

How to get listed on this chart …

If you don’t have an online calendar, or your system isn’t compatible:

The PEC calendar is compatible with other systems using the standard iCal for online calendar management.

Instructions for HomeAway.com and VRBO.com calendars:

  1. Login to your homeaway or vrbo account.
  2. Go to the My Tools section of your account and click Calendar.
  3. Scroll down and click Export Calendar Data.
  4. Copy the  URL provided.
    Your calendar URL should look similar to this: http://www.homeaway.com/calendar/XXXXXXXXXXXXXXXXXXXXX/XXXXXX.ics
  5. Email the link to [email protected]

Instructions for AirBnB.com calendars: 

  1. Login to your airbnb account.
  2. In the top left side of the screen use the drop-down to select Your listings.
  3. Click view calendar.
  4. Scroll down and click to Show sync and export settings.
  5. Scroll down to the Export Calendar section and copy the URL provided.
    Your calendar ics URL should look similar to this:
    http://www.airbnb.com/calendar/ical/######.ics?s=XXXXXXXXXXXXXXXXXXXXXXXX
  6. Email the link to [email protected]

Instructions for BBCanada.com calendars:

  1. Any owner (who has the channel manager) can send a request to Karyann Toth [email protected] to activate an ICal.
    Note: the channel manager is an additional paid option at BBCanada.com for 99$ yearly.
  2. Email the link to [email protected]
  3. Alternatively, request a FREE calendar on this sytem.

Instructions for CanadaStays.com calendars:

  1. Go to “Reservation System” (looks like  a calendar icon on the right of your top navigation.)
  2. Click on “Calendar Import/Export” at the bottom of your Calendar.
  3. In the “Export Calendar” section, select the property which you would like to connect.
  4. Export all reservations” – choose this ical to export. Once selected, use the “right click” of your mouse to “copy link address”.
  5. Email the link to [email protected]
  1. Login to your flipkey account.
  2. Click the Listings tab.
  3. Hover your mouse over the property you want to retrieve the calendar location for then click Update Calendar.
  4. Click Sync with other calendars tab and scroll to the bottom of the page.
  5. In the Export FlipKey calendar section, you will find your unique link. Copy the url provided.
  6. Email the link to [email protected]

Instructions for Booking.com calendars:

  1. Log on to your account.
  2. Click on the ‘Rates & Availability’ tab.
  3. Click on the property name.
  4. Under ‘Export calendars’, click on ‘Copy link’
  5. Email the link to [email protected]

Instructions for AvailabilityCalendar.com calendars:

  1. Log on to your account.
  2. Click on the Calendar tab.
  3. Click on Options, click on Synch.
  4. Copy the link and email it to [email protected]

Shopping Showcase

For members with visual products, this is a new feature to provide greater visibility for your offerings.  Simply email us up to 5 images that you’d like to have displayed in the Showcase of Local Products.

Making changes to your listing

If you plan to make frequent changes to your business listing, you can request an account to login.This login will also give you access to update / manage your Special Offers.

You can also email us for occasional updates (no charge.)

Creating an effective ad

Effective ads contain the right message, to the targeted audience, at the strategic stage of their buying cycle.

Suggestions:

Who is your ideal customer?  Customize your message to appeal to them.  Include enough information to help them make a decision.

Provide good photos/s. An ad that displays photos of products, food or building amenities is one that will get more attention from people visiting the site. If a business has a physical location, consumers get a chance to sample what they will see if they make the drive to the spot.

Include a call to action.  After visitors have scanned your information, what action do you want them to take?  Be sure to include this “call to action” in your ads.

Consider your competition.  Visitors can easily check out other similar listings.  What will make your business stand out?  Why should they deal with you?

Bolster slow business periods with Special Offers. Fill slow times by providing Special Offers.  This is one of the most popular sections of the website and will bring attention to your business.


Need more help with your ad/s?  Contact:

Anne VanVlack
Certified Marketing Consultant
[email protected]

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